Image by Gerd Altmann from Pixabay

Sometimes, too much choice can feel overwhelming. Do you remember being a small child in a sweetshop, unable to decide whether you wanted sherbet lemons, bonbons, fruit pastels or a bar of chocolate? Or what about an ice lolly, or the packets of crisps seem tempting? It is quite possible that we lost our ability to choose and made bad decisions just because that was what we always had. As we grew up, life did not always become more straightforward. While an enormous variety is the ultimate sign of free and open markets, it does not always make life easy for consumers. Whether we are looking for physical treats or online slot candy, it is sometimes hard to know what is the best.

Of course, in theory, we all want as many choices as possible, but making decisions is not easy, and most of us need help narrowing things down to make informed decisions. It is hard enough in a busy market, but it can be hard to know who to trust when the market is rapidly expanding and new products are constantly being introduced.  

“This is particularly the case with the online casino sector. Finding trustworthy sites is essential. After all, in one way or another, you have to link your financial details with a third-party site. The last thing in the world you want is to get hooked up with a scammer or just a below-par operator. Poor security and unreliable customer services can leave a nasty taste in your mouth,” says Adam Volz.

He goes on to add,

“We usually seek out second and third opinions before we make purchases, whether for a holiday, a game, a book or, quite frankly, most consumer goods. We often ask our friends or family and check out peer-review sites. However, online gambling is a bit different because everyone has different expectations, and it is hard to know whose opinion to trust. The other problem with many influencer and affiliate reviews is that people are paid to say nice things about a platform. While they might genuinely find it engaging and great value for money, there is a chance that they are looking out for their best interests and not yours.”

Adam has worked across various fields during his career, including politics and language learning, so he has learned how to decipher things and read between the lines. His focus now at Casino.org is to help players make better decisions online. He told us that he believes better information leads to wiser choices, particularly in the online environment.

“Casino.org is different from many review and affiliate sites because we are totally independent and have decades of experience as both players and professionals. While our personal opinion matters, we use a twenty-five-step review process and compare all the sites using the same criteria. Yes, our personal opinion matters, but if the sites do not measure up to the data collected, they do not get the Casino.org  ‘stamp of approval’.”

“It is vital that customers know they are playing on trustworthy sites. This starts with us checking out the sites’ licenses and security credentials. If they fall at this first hurdle, that is a massive red flag. We know what we are looking for. Most customers just want to get on with the action and might not read all the small print or test out the boring bits. Fortunately for them, we do”.

“Lots of people might just think of asking a friend where to play, but that approach has several problems. Firstly, has your friend read the small print? Secondly, does your friend like the same games as you do? While online casino and betting sites can all seem pretty similar from the outside, once you start looking around, there are major differences from games on offer, to payment choices and even customer service availability.”

“At Casino.org, we think everyone should be able to make informed choices without feeling overwhelmed. We like to think of ourselves as the gambler’s friend who does the background checks so they are free to get on with the fun. We help gamblers discover the best online casinos in the UK, whether they are looking for the most generous high-value bonuses or the most extensive choice of slots. With over 1000 online slots to choose from, we are here to get people to where they want to be.”

We asked Adam why players should trust Casino.org, and he told us.

“We want to ensure we find the safest places for people to play. However, just being secure is not good enough. Sites need to be fun and engaging, too. Casino.org has been providing industry news, casino reviews and casino game guides since 1995. Our expert UK team brings together all the information punters need to have the best online experience. However, do not just take our word for it; the information speaks for itself. Here are the reasons you can trust us to help you find trustworthy sites:-

  • We are UK gambling experts. Our team is made up of people with combined decades of expertise. We follow all the latest UK gambling trends, and some of us have worked for the casinos, so we have inside knowledge. We still play as online punters.
  • We are not afraid to call out bad operators. In fact, we have an ‘avoid’ list of unsafe sites that target UK players, which we keep up to date.
  • Our 25-step review process is the most detailed review policy on any online gambling website. This process covers all aspects of a casino and means we can deliver fair, transparent and accurate ratings.
  • Our local knowledge is second to none. We have over thirty web pages dedicated to the UK gambling market. We trawl the internet to find local casino guides and bonuses. We set up accounts ourselves to check the payment methods promised work as promised and the results form part of the casino review. This is particularly important around country-specific regulations, such as UK online casinos not being allowed to take credit card payments.
  • But don’t just take our word for it. Casino.org is the go-to for gambling news, and we have been covered and quoted by The Express, The Independent, and Huffington Post UK”.

Dan concludes,

“While gambling might be fun, it is a business we take very seriously. We want players to think of our ratings as ‘trust marks’ in a busy marketplace.”

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