Every time you thought there was no more room in the UK market for any new betting sites, another firm arrives and proves everyone wrong. Betting is an activity which has rocketed in popularity and shows no sign of slowing, leaving room for an increasing number of new bookmakers aimed at the UK markets keen to grab the spotlight.


For punters this is brilliant news as it means there’s a vast choice of betting offers and free bets for punters as bookies vie for attention. New betting sites are typically even more keen to announce their arrival as a major player, and offering free bets and big bonuses is a popular strategy they use.

When you are looking at signing up for a new bookmaker one of the first things to consider is the sports that you like to bet on. Do they cover these sports well? And do they offer plenty of betting promotions relating to that sport. One way to check this is to take a look at our corresponding free bet pages. If you like free football bets for example, take a look at how many betting promotions for existing customers they have running. Perhaps you like free horse racing bets? If you do then check out our page to see if the new betting site has published any daily offers that plenty of the bookies run.

But should you trust a new bookie or stick with the tried and trusted names that you know? Here’s the lowdown on new bookmakers and our top tips for the names to watch.

Regulation and Licensing

Gambling Commission Logo

In the UK you can’t legally operate as a bookmaker without being properly licensed so a quick check should put your mind at rest.

The UK betting market is a multi-billion pound operation and is overseen by the Gambling Commission. The standards are extremely high with some of the toughest rules in the world. This means it’s not easy to get a licence or to adhere to the conditions which are enforced. The Gambling Commission are also very active in carrying out checks and following up on any complaints.

Therefore, if new bookmakers hold a license you can have confidence in giving them a try.

New Names

Here are some of the newest bookmakers to the UK market that you might want to take a closer look at.

New Betting Sites For Horse Racing

Horse racing is a popular sport for new bookmakers to offer to UK punters. It’s certainly one of the most active betting markets in the UK and as such, any betting site must provide a comprehensive offering if they are to make it in the horse racing betting industry. One promotion that any new horse racing betting site should offer is Best Odds Guaranteed. BOG means that if a horse odds drift after you place the bet and it goes offer at a larger price than when you placed the bet, if it wins, you get the payout at the bigger price.

There have been a few new horse racing bookmakers that have appeared on the scene recently and below you can find our selections for the best new betting sites for horse racing.


Fansbet Logo

Fansbet are slightly different to other traditional bookmakers. They are committed to giving 50% of the revenue generated from losing bets to fans and organisations. When you sign up, you can select a fanbase or organisation that you want this revenue to go to. At least with Fansbet, if you have a losing streak, you know that half of the revenue is going to a cause that you support. Fansbet is a new bookmaker offering horse racing betting and covers all the major UK and Irish race meetings every day. We haven’t seen their Cheltenham betting offers yet, but we’ll do a write up as soon as we see what they have to offer.


Bet Regal

Bet Regal Logo

Bet Regal have been around for a while, but more recently have made a big push into sports betting in the UK and as such we felt they deserved a mention as a new betting site for horse racing. The Bet Regal sign up offer provides you with a £10 free bet when you join and place a £10 bet. It might be worth seeing if they are running any Royal Ascot betting offers this year and we are hopeful that we’ll see a Grand National free bet when the big race comes around.




New Betting Sites for Football

Betting on the beautiful game has become increasingly popular over the last decade. Betting apps have enabled huge growth of in-play betting markets with football being the main driver. As a result new betting sites for football have come and gone over the last few years. To keep a football bettor, a new football betting site must be responsive and provide a wide range of markets, standard match betting won’t cut it anymore. New bookmakers for football betting will also need to provide plenty of betting offers to keep punters engaged if they are to compete with the likes of William Hill and Ladbrokes. Here we take a look at a couple of new football bookmakers that we feel might just have what it takes to compete.

Mustard Bet (no longer available)

Mustard Bet Logo

It’s an unusual name, but it’s grown on us. Mustard bet is a new football bookmaker that offers football betting across all the major European leagues. With markets such as correct score and BTTS (check out our BTTS tips for strategy ideas for this market), there is bound to be something that takes your fancy. As a new football betting site, we think it’s made a good start.

We are waiting to see what Premier League betting offers Mustard bet release for this season, given that it’s the UK’s most popular league both in terms of viewing figures and betting turnover. We’ll also keep an eye out for any Champions League free bets that they run during the season. Take advantage of the Mustard bet sign up offer and you will get a £10 free bet when you join and place a qualifying bet of £10.

Good All-Round New Online Bookmakers UK

Royal Panda (No longer available in the UK)

Royal Panda Logo

Casinos and sports books go hand in hand so it’s not unusual to find a company that offers both. Royal Panda have taken the plunge, adding a dedicated sports betting arm to their existing casino business.

While it may be fairly commonplace, not everyone manages to do it particularly well but Royal Panda is an exception. Although they don’t have the broad range that you’d find at a more established bookmaker you’ll find all the major sports covered so there’s no shortage of choice. For this reason, Royal Panda is likely to be seen as a good all-rounder rather than a specialist in any particular sport just yet.

For new bookmakers free bets can be crucial to attract new customers and Royal Panda has adopted the same philosophy as their casino. This means generous bonuses and free bets with few restrictions that new customers will find attractive. On the sports front, the Royal Panda sign up offer entitles you to £20 in free bets when you place a £20 bet. We’re yet to find out if there’s many bonuses for existing customers but we expect this to evolve over time.

UPDATE -  Royal Panda closing in UK

From 9am GMT on 20 January, you will no longer be able to make a deposit or place a sports bet. From 9am GMT on 31 January, you will not be able to access your account or play at Royal Panda.

Royal Panda UK Exist

Genting Bet

Genting Bet Logo

With an existing base of land casinos, Genting Bet are already an established player in the market but have now made the move into online sports betting. They are a big name in the online gaming industry so stepping into sports betting was an obvious next step for the company.

They’ve stood out from the crowd of new bookies by offering excellent promos from the start such as acca insurance and free bets on the footie, plus free bets on golf. You’ll also find good prices along with an excellent choice of markets. With trebles available on the Premier League too it’s hard to believe that this is a new bookie!

Good for Mobile Users


Bookee Logo

If you mainly use your mobile for betting, it can be difficult to navigate around a traditional desktop site. Unless the website has been properly optimised for mobile users, it can be clunky and awkward and ruin the whole betting experience.

Bookee aren’t just one of the best newcomers on the market, they’ve also taken a step ahead of many of the existing players in the way they’ve approached betting on mobile phones. Using an app, Bookee is perfect for the modern customer where you can just swipe to bet on a sport, the same way you’d use the Tinder app.

The site is continuing to develop, having originally started with just two sports but expanded to cover all the main UK betting markets. Free bets aren’t as common with Bookee but new customers still get good deals with enhanced odds offers. There’s still more to come from this innovative bookie so if you like the idea of social media betting, this is one to get on board with.

Good for Football Fans

Grosvenor Sports

Grosvenor Sports Logo

Another casino operator who’s launched a sportsbook service, Grosvenor Sports are the pick of the bunch for football betting. New customers get special deals such as double odds but what really makes this bookie stand out is the choice of leagues to bet on. As well as the standard English and European leagues, you can bet on matches from around the world. Fancy backing a team in the Indonesian league, Liga Indonesia? Not a problem with Grosvenor Sports.

As this bookmaker continues to grow and develop it could even begin to threaten Bet365 for coverage of world football.

Good for Horse Racing Fans

Mansionbet Logo


One of the newer bookies to hit the market, MansionBet feels like it´s been around for much longer. Although it offers a range of sports, it has a particularly diverse card for horse racing fans. As well as covering races in the UK and Ireland, MansionBet brings betting from international races too. This covers from North America to Australia, including big events such as the Melbourne Cup and Prix de l´Arc de Triomphe, the richest turf race in the world.

Best UK Bookmakers Betting Sites

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Comparing Old With New

So you may be asking yourself whether or not it’s worth trying out one of these new bookmakers. Inevitably some will survive and prosper, whilst others will be tomorrow´s fish and chip paper. One thing is for sure and that’s that the betting market is constantly evolving. Take Betway as an example. Once they were the new kid on the block, but now they have established a foothold in the betting market. The Betway sign up offer is one of the best in the industry providing new customers with £30 in free bets and have continued to flourish. What’s not to say that one of these new entrants won’t do the same.

Then there is Betfair. When Betfair launched it was the first betting exchange. It was a revolutionary concept and its first mover advantage has allowed it to capitalize and become the largest betting exchange in the world. Betfair’s welcome offer is pretty juicy too, giving £100 in free bets to new customers. Remember Betfair was once a new bookmaker too, after it added sportsbook to its portfolio of products for customers to use.

Check Yesbets for All the New Bookmakers

With betting more popular than ever before, the market is ripe for new bookmakers to continue to join. At Yesbets you’ll only find licensed UK bookmakers that you can trust, with both established and new names on our lists. Check back regularly to bet with new bookies and take advantage of some of the great deals available.

Best UK Bookmaker Welcome Offers

The very best sign up offers from all UK sign up offers can be found below

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