Football is arguably the most popular sport in terms of betting. Horse racing has long been linked with betting but when you enter an online bookmaker, chances are the first betting markets you will see are for a football match. With so many online bookmakers available today, what are the best bookies for football betting?

There are well over 20 different football betting sites but one of the best has to be Bet365. The company has been in business since 2000 and has grown to become one of the leading online bookies in the world. When it comes to the selection of football leagues and competitions, you will struggle to beat the choice at Bet365. You will find in-depth coverage of the big European leagues and tournaments but Bet365 goes way beyond the major events. You can bet on football matches in Ethiopia, Iran, Morocco, New Zealand, Congo, Uzbekistan, Uganda, and Macau to name but a few.

Not only is the choice of leagues impressive at Bet365 but you will also find a huge selection of football betting markets. The major games in European leagues can have over 100 different markets and there is also the option to bet live on matches every day, even from the smaller leagues around the world. You also have the opportunity to create your own football bet using the bet builder feature. So, when it comes to football betting, Bet365 are difficult to beat.

However, there are plenty of other options for football betting and one of the top brands to emerge in recent years is Unibet. Founded by Anders Ström in 1997, Unibet focused originally on the Scandinavian market but has since expanded across Europe and the United States. Football dominates the popular section of the Unibet website and the top leagues are listed in the menu on the left of the sports betting homepage. The selection of football betting markets for games in the major leagues is incredible and some Premier League fixtures will see over 300 markets, including live betting. 

Much like Bet365, you have the option of betting on leagues from around the world, including Estonia, Guatemala, Israel, Ivory Coast, Kenya, and Panama. There are often over 30 in-play markets for football matches in many of these countries and Unibet is one of the best bookies for football betting.

It is impossible to discuss the greatest bookies for football betting without mentioning William Hill. This is one of the oldest sports betting companies in the world and football leads the way when you enter their website. William Hill matches both Bet365 and Unibet in terms of the leagues available from around the world and you can bet on the English Premier League to the Tanzania Second Division. Again, live betting plays a significant role in the football betting of William Hill and they offer a live streaming service, showing several matches on a daily basis. Both Unibet and Bet365 offer a similar live football streaming option.

In addition to the three bookmakers highlighted above, some of the other tremendous bookies for football betting include BetVictor, Betfair, 888sport, Betfred, and Paddy Power.

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