If you’re not having any luck with the usual horse racing tips, you could do worse than check out Pricewise. It may sound like some kind of budget catalogue but Pricewise is actually a person, a top tipster famed for his incredible record of winning picks.

If you’re willing to consider a whole new way of betting, Pricewise could be the answer. But what is Pricewise? Here is the answer to this question plus many more.

Pricewise Bookmaker Summary - Saturday

8.30am

  • Bet365
  • Betfair Sportsbook
  • Bet Victor
  • Betway
  • Boyle Sports
  • Coral
  • William Hill

9.00am

  • Betfred
  • Ladbrokes

Pricewise Bookmaker Summary - Sunday

8.30am

  • Bet365
  • BetVictor
  • Betway
  • BoyleSports

9.00am

  • Betfair Sportsbook
  • Ladbrokes
  • William Hill 

10.00am

  • Betfred

 

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The Basics of Pricewise

Tom Segal

Tom Segal is a tipster for the Racing Post who has a phenomenal record. Known as Pricewise, his tips are extremely popular with punters, much to the chagrin of the bookies.

Pricewise has an uncanny knack of picking out the horses in a race which offer the very best value. If you follow Pricewise’s tips and the horse wins, you’ll get a very decent return.

His record in horse racing is impressive and as a result, horse racing fans flock to check his weekly predictions in the Racing Post every week. However, his style of betting isn’t for everyone and there are some who simply don’t get on with his particular style, despite his undeniable success.

The Controversy of Pricewise Betting

With such an excellent record, you might be wondering why Pricewise isn’t a hit with every single person looking to place a bet. The reason for this is that Pricewise doesn’t look to find winners in every race - or at least that’s not his only criteria.

When creating his weekly predictions, Pricewise looks for value. It would be much easier just to name the nailed-on favourite every Friday, choosing the horse with the shortest odds. There would be slim pickings here though, and wouldn’t deliver the big wins that every bettor craves.

Instead, Pricewise pores over the stats to pinpoint the horses that he believes have been overpriced by the bookies, giving you the chance of a win with higher returns. Of course he’s aiming to name the horses he thinks will win, but only those which also deliver value at the listed odds.

If you only want to place a bet on the safest horse, the Pricewise system may not be for you. Conversely, if you’re playing with free horse racing bets following Pricewise could offer the perfect balance of risk and reward.

The Pricewise Effect

Pricewise tips are well known in the industry and they have a profound effect, unlike any many other tipsters with smaller audiences. With such an ardent following there’s an inevitable shortening of the odds being offered by bookies on the horses that Pricewise names. Given that Pricewise’s tips are published in the Racing Post every day, there are enough punters that follow him, his tips quite literally move markets.

The tips are released at 8:00pm the evening before the race, so if you delay placing a bet, you’ll miss the listed price. Remember that the Pricewise system is all about value? If you take the bet at shorter odds you won’t have the same flawless balance of risk and potential reward that the tipster looks for when naming his horses for the day.

There is no other tipster in the horse racing market who is as followed as much as Pricewise at the Racing Post. The problem is with such a high profile column that the bookies respond quite literally within minutes of his daily tips being published. It can be nigh on impossible to grab the listed odds even if you’re online and waiting.

All is not lost however as the Racing Post has agreed a special deal with the main UK bookmakers. For a very brief window in the morning, some bookmakers will honour the original listed price before shortening the odds once more. You’ll need to be up bright and early and ready to place your bet by 8.30am as this is when the window opens, and it will only be available for 10-15 minutes maximum. If you miss this, you may as well skip Pricewise for the week as you won’t get good enough odds to make the bet worthwhile - unless you’re prepared to take an even bolder approach.

Pricewise Bookmaker Policies

Each bookmaker treat pricewise odds differently and has a different commitments to honouring the odds quoted the night before. Below you can read the statement from each bookmaker regarding their bookmaker policy towards Pricewise:

Skybet

"Sky Bet pride ourselves on being one of the first bookmakers to market with prices – often we will have been betting on Pricewise races from as early as 2pm the previous day."

"As such, by 8am the following morning, prices will undoubtedly have changed; selections will have drifted, and of course selections will have shortened, so we will not be able to guarantee any advertised prices on the morning of the race."

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Betway

"As a 24-hour business we would usually offer Saturday’s main races from around 5pm the day before. From that point races will be managed in the normal fashion according to liability."

"Betway will then endeavour (but no longer guarantee) to hold prices at 8pm for iPad edition, and endeavour (but no longer guarantee) to revert to prices on Saturday morning for a short period."

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Betfair

"The landscape has changed a lot as unlike the early days of Pricewise when we used to fax our prices across and wait until the next day to see what would happen, we now have almost all races priced up and traded overnight.

"A combination of the many factors that can affect these prices such as changing weather conditions and the fact Tom´s tips are released at 8pm means it doesn´t make much sense to put up out of date prices for a five-minute period the following morning. We´ll continue to be ultra competitive on the Pricewise selections."

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Betfred

"Betfred is a 24 hour operation for telephone and internet bets.

"We will endeavour to hold our advert prices for 15 minutes from 9 a.m to 9-15 a.m between Monday to Saturday across telephone and retail. On Sundays this guarantee applies between 10a.m to 10-15 a.m.

"This guarantee does not apply to Totesport.com and Betfred.com though we will try to accommodate customers where possible.
"All advert races are available from 6pm the night before across all channels."

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Paddy Power

"The landscape has changed a lot as unlike the early days of Pricewise when we used to fax our prices across and wait until the next day to see what would happen, we now have almost all races priced up and traded overnight.

"A combination of the many factors that can affect these prices such as changing weather conditions and the fact Tom´s tips are released at 8pm means it doesn´t make much sense to put up out of date prices for a five-minute period the following morning. We´ll continue to be ultra competitive on the Pricewise selections."

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Coral

“The betting landscape has changed considerably in recent years and it’s no longer commercially sensible to continue to offer prices for a guarantee period when these prices are already at least 16 hours out of date.”

“We are however committed to being extremely competitive with our prices on televised races and in support of that commitment Coral guarantees to lay any bet on any race being broadcast on ITV Racing to lose £5,000 (on the win part of the bet) from 9am on the day of race in Coral betting shops”.

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Ladbrokes

“The betting landscape has changed considerably in recent years and it’s no longer commercially sensible to continue to offer prices for a guarantee period when these prices are already at least 16 hours out of date.”

“We are however committed to being extremely competitive with our prices on televised races and in support of that commitment Ladbrokes guarantees to lay any bet on any race being broadcast on ITV Racing to lose £5,000 (on the win part of the bet) from 9am on the day of race in Ladbrokes betting shops”.

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Boylesports

All advertised prices in Pricewise races are available from 8.30am on both internet and telephones. There is no set time limit to any price, however, subject to liability management, we will aim to accommodate as many customers as we reasonably can at any advertised price.

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Bet365

Bet365 do not offer a price guarantee policy on Pricewise selections.

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William Hill

"We open betting with our prices at 5.30 pm the day before the race (sometimes earlier for feature races). These are traded in retail until the shops close and all the way through the night online. Naturally, prices do fluctuate throughout the evening trading and in particular the pricewise selections.
Our policy on race day prices across the channels is as follows:

Retail

"We will always re-release advertised prices that are in print in the Racing Post at 9am (irrespective of shop opening time). We will endeavour to hold our prices for as long as possible*."

Online/Mobile/Telebetting

"We will always re-release advertised prices that are in print in the Racing Post at 9am. We will endeavour to hold our prices for as long as possible*."

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Using Pricewise in a Different Way

With Pricewise’s record, many punters just follow his tips, especially those with free bets available. However, although he wins with an impressive regularity, it’s not every race. It’s not even every weekend so there is room to manoeuvre.

If you can’t get the best Pricewise odds you could opt to lay the bet instead. This isn’t as crazy as it sounds because by betting against the tipster you’ll win more often than you lose. Because Pricewise focuses on naming horses that offer good value wins rather than the most likely win, it’s not unusual for him to have dry periods. If you can’t get the odds that he lists, laying the bet could be a preferable option.

Of course, there will be times when Pricewise wins and you’ll have to cover the loss so you’ll need a healthy balance behind you. Bear in mind that he rarely has two consecutive winning weekends, nor more than a single win per day. Of course this is just the average and on one particularly notable occasion he picked out 10 winners in a row. For lay betters this was disastrous but it’s worth remembering that this was the very rare exception, not the norm.

People who take part in matched betting take advantage of those bookmakers that hold the pricewise odds in the morning for 15 minutes. If a horse has steamed in overnight and it’s a pricewise selection, bookmakers will offer a larger price than is available at the exchange. This allows matched bettors to back at a higher price than they can lay creating an arb. Don’t expect to make thousands doing this however, as many bookmakers will restrict stakes to between £10 -£20.

Following the Tipster

If you manage to get your bet to a bookmaker in time to collect the listed odds, you can try your hand at the Pricewise method. As mentioned above, you’ll need to be patient as it’s not a system that will deliver wins for every horse.

For Pricewise to work for you, it’s essential to have a comfortable betting balance which is fluid and flexible. If you can’t swallow regular losses while waiting for the inevitable win, this isn’t a system that will work for you.

If you’re looking for a more conventional style of betting, we’ve got some hot tipsters here at Yesbets. Check out our tips page for the latest horse racing news for all the weekly races, plus the major events.

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