Profit boost and enhanced odds mean the same thing. In terms of welcome offers it means that the odds are boosted or enhanced. This will present you with a huge arb opportunity that you can take advantage of whilst matched betting. Read this tutorial on how to lock in guaranteed profit with these offers.
What Is a Price Boost?
A price boost is where a bookmaker offers enhanced odds on one or all of their markets. For example Arsenal to beat Liverpool may be 2-1, but as part of the promotion the bookmaker is offering 10-1 with a maximum bet of £10 allowed. The odds at the exchange are 3.5 to lay Liverpool to win, so you could back and lay to make a profit of £20 in this instance. Take a look at the image below to see this in practice.
Not all price boosts are the same. Some will be paid as cash (like the example above), but with others, the enhanced odds will be paid as free bets and the normal odds will be paid as cash. These will require a different process and we’ll explain how to take advantage of both types of promotion to lock in a profit, below.
How to Complete a Price Boost Where Winnings Are Paid as Cash
If you know what the enhanced odds are already, and the winnings are all paid as cash, you simply need to enter the enhanced back odds, into the back section of the matched betting calculator. If the offer refers to a percentage profit boost, you will need to take an additional step.
Let’s use the Grosvener Casino double profit boost offer as an example. Grosvener Casino are offering a 100% profit boost on your first bet up to £10. If you are a Premium Member Yesbets will calculate everything for you and tell you how much to bet and how much you will profit. If you aren’t a Premium Member, then read on to see how to calculate your bets and profit.
The first step is to open the bookmaker site, the exchange site and the odds booster calculator.
Let’s say that you want to back Brighton at odds of 4.2. Brighton are 4.4 on the exchange. The first step is to enter 4.2 into the odds booster calculator and select 100% as the profit boost. This will give you enhanced odds of 7.4
The next stage is to open up the matched betting calculator. You now need to enter the enhanced back odds and £10 as the stake. You will then need to enter 4.4 as the exchange lay odds. See the calculator below for how it should look.
You need to place your £10 boosted bet at Grosvenor Casino and lay £17.01 at odds of 4.4 and you will make a guaranteed £6.16 profit regardless of the result.
How to Complete a Price Boost Where Enhanced Odds Are Paid As a Free Bet
Some offers will pay the enhanced odds as a free bet and not as cash. Let’s say that Coral are offering 30-1 (31.00) on Liverpool to beat Arsenal with a max stake of £2. The normal odds are 2-1 (3.00). The enhanced odds are paid as a free bet.
To work this out you need to open the effective odds calculator. Enter the the enhanced back odds which are 31.00. Next enter the current back odds which are 3.00 and the free bet profit percentage. The free bet profit percentage is the percentage of profit that we hope to extract from the free bet. The benchmark is 80%, but if you think that you won’t be able to find close matched bets, then opt for lower, between 60-70%.
This gives us an effective odds of 25.40 if you expect to extract 80% of the free bet as profit.
The next stage is to open up the matched betting calculator. You need to enter the stake as £2 and the effective odds of 25.40. Next enter the lay odds (let’s say these are 3.50) into the calculator. It should look like this.
Next place your back bet and then your lay bet. If the back bet loses at the bookmaker you are done with the offer. If the back bet wins, you will need to place your free SNR bets to make your profit.